5 Ways to Make Google AdWords More Profitable (Improve Your CTR!)


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A simple way to reduce you Google AdWords cost is by improving your click through rate.
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The way Google AdWords works is that if you ad gets 10 times more clicks than your competitor, even if you are paying less, they are more likely to show your ad at the top because in total Google will make more money from you.

So if you want to improve your CTR you need to:

1. Use SEMrush – put in keywords and competitors in SEMrush. This will show you the ad text your competitors are using.

If your competitors are constantly using a specific ad text, it usually means it converts well for them.

2. Create better copy than your competitors – look at what they use and try to come up with better variations.

3. Use keywords within your copy – if you include the keyword people are searching for in your ad copy you are more likely to get clicks.

The copy needs to sound good, just adding a keyword isn’t enough.

4. Start day parting – if you are in the B2B space people are more likely to become customers during normal business hours. So only show your ads when your ideal customers are online.

For the B2C space, you can consider running your ads during all hours of the day.

5. Geo target – if you are only doing business in a certain region, then show ads only within those regions. This will help increase your overall CTR, which will reduce your ad costs.

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29 thoughts on “5 Ways to Make Google AdWords More Profitable (Improve Your CTR!)”

  1. Neil I have an issue. My default website is showing uncategorised irl. I wanna remove it also wanna tell you i am using wordpress business plan, no delete for uncategorised is there..

  2. Number 5 I would caveat. This specific type of strategy will have very limited scale with small mom and pop stores in a small local town who are interested in driving clicks or phone calls. Generally, this form of strategy is effective in high population DMA areas such as NYC or LA, where a business has multiple chains (i.e. a pizza place or ice cream shop) scattered throughout.

  3. Great video Neil – Which CTR should I focus on most – Campaign, Ad Group, or each specific ad? For example – Say I have a campaign with 2 Ad groups – One has great CTR and another doesn't, is that bad they share the same campaign or they are not affecting each other?

  4. Affiliate links (deeplinked) in the Ad URL option in Adwords are working fine but on the other side, whenever a custom tracking link is created it is resulting in suspension, please help

  5. Hi Neil…thanks for the awesome video.. But I have a question here..why is my competitor's ad showing on first page, second page even third page of Google search where else my ad is showing at page 4 or 5 sometimes worst..their ad can show at the top and bottom of first page..we are using the same keywords. May I know what went wrong here? How to be able to male my ad on the first page

  6. I am running AdWords for wedding venues. my motive is to get the leads from people who have high budgets & needs to book luxury venues for a party, weddings, etc. in a particular city. i am getting leads but clients have a low budget.. what should I do to target my audience.. any ideas ??

  7. Hello can you please guide how to run ads for a travel agency. Can we run Ads which includes the name of airlines and hotels? I am new and learning. I have seen many AdWords accounts being suspended and blocked for many travel agents. Any input will be helpful. Thanks.

  8. Hello Mr.Neil, I want to ask you a very important question regarding SEO. Now, we all know that getting good quality backlinks along with good on-page SEO is very important to rank high in Google. But, other than that, we also know that Google sees how much time does a visitor spends on average on a page or blog post after clicking the result on Google's search results page. If that is so, if a visitor leaves a website within 6 seconds on average after clicking the result from search results page, Google will no longer rank that website higher in their results. Now, imagine a case where I got a blog post/page with a good article, ranking number 1 on Google's search results page for one of my favorite keywords. So, when people click and visit that particular blog post/page of mine from the search results and when they see a link within the very first 30 words of my article and click that link within 6 seconds that points to an another website will my blog post/page gets negatively affected in Google rankings as people went to an another website within 6 seconds by clicking the link on the very first 30 words of my article??? – Please note that I make all my out going links from my website to an another website "open in a new tab" format. I am eagerly waiting for your reply Neil 🙂

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