7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably

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Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they’re looking for whatever it is that you’re selling. When they’re actively searching for keywords related to your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign scale and become profitable. So what should you do? Today I’m going to walk you through seven AdWords hacks that’ll make your campaign scale profitably.

5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c

5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4

That way, as we release more content like this, you’ll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That’s a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you’ll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They’re much more likely to convert.

The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they’re very competitive because everyday marketers want to go after them just because they have a high search volume. But they don’t always drive the highest quality of traffic.

Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.

The next ting, you shouldn’t be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that’s more likely to convert and give you a bigger bang for the buck. So let’s say your audience doesn’t fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.

The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can’t even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.

One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.

You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you’ll weed out a lot of people that were never a right customer for you in the first place.

Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves. There are many different ways that you can add extension to your site. You can add more information about specific pages on your site or you can list things like products, prices, sales, phone numbers, the list goes on and on. According to Google themselves, adding extensions can increase click-throughs by roughly 10-15%.

Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you’re not tracking the performance how do you know what’s working and what’s not? Using UTM codes is a great, easy way to keep track of what’s doing well and what’s not.

You can easily track the performance of any of your campaigns in Google Analytics. You don’t even need to be a developer for this.

Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.

Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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39 thoughts on “7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably”

  1. Neil thanks for your awesome videos! Keep it going!
    I would like to buy Ubersuggest because it would really help my bussines but it is not available in Bosnia and Herzegovina 🙁
    Any info if this could change in near future?

  2. Neil, you are doing a much better work then other you- tubers who are only focused on their subscription and are only creating videos for running ads on them. But i have one issue….i did comments on many of your articles about my query on that topic.But i haven't got any reply on them.

  3. Sometimes my Google ads campaigns can't track all the conversions properly. My campaigns only track a few conversions. But the overall number of conversions of my business increases a lot when I run campaigns. Don't the Google ads track all the conversions from ads properly?

  4. Thanks for the great content, Neil! I love when you post more about CPC and Google Ads and I thought I'd reach out to you in regards to a PPC task. So basically the question is how would you structure a campaign if the objective is to drive as much visibility as possible vs if the objective is to drive the best ROAS possible. So the first campaign should be for research as I envision, and at the ad group level should be structured according to categories/brands (We are talking about a beauty/cosmetics store here). Since buyers are early in the funnel we will use broad type keywords and broad modifiers on a CPC Manual Bidding. Then we can take most performing keywords and put them in another campaign (best ROAS) where we bid more aggressively with Target Roas bidding and use exact match keywords type. That's how I would understand structuring this campaign on visibility vs best ROAS. Any thoughts or ideas on this?

    Thanks so much for the great content you posted out there!

  5. I would add 'use of responsive ad' that will show your ad texts customized to users. Additionally, UTM is not essentially required as Google automatically recognizes the traffic source.

  6. Thanks Neil, my name is Roxy from New Zealand. I have started watching your video since lock down here, big fan of your work now! The video is beginner friendly, and I have noted down all the more than 200 tools you have mentioned in video and categorized them, so addicted to SEO now, thanks

  7. Awesome video Neil!
    I have a question about content writing. I'm about starting a blog and I was wondering how you come up with the content you write your blogs(not topics now, the actual content). Is every sentence off heart?


  8. I liked this video and I would like to ask you the following question since I want to start a Youtube channel, but I have enough time and resources to translate the videos orally and I don't know how to organize it to have a good SEO:

    How about the model for languages that consist of creating 3 videos with the same content in different languages, uploading them at the same time in a single Youtube channel and specifying the URLs of the translated version everywhere so as not to confuse the viewers? I´ll use playlists too.

    Also, I would include translated titles and descriptions so as not to confuse the viewers so much and at the same time. I would quickly include manual subtitles since I previously write the videos in articles and that can be uploaded so that Youtube automatically places the words with what is mentioned in the audiovisual.

    The languages in which I can create them, besides English, are Spanish and Italian.

    The option of uploading videos in only one language and adding subtitles has been recommended, but I do not feel completely satisfied, since speaking in a video is going to be a better idea than just reading texts.

    I like the option of uploading everything in one place, but I'm not sure if that's a good idea.

    Some channels do it and here are the examples. Please, check them to know about what I´m talking about:

    1) Dr. José Guevara

    2) Inner Integration

    3) Transylvanian Hiker

    4) Davide Travelli

    5) EveryDay HoliDay

    It is worth mentioning that I have been looking for a lot of information about this and some defend one model and another, so it is difficult for me to make up my mind and I would not want this to have negative repercussions in the future, because sometimes you think that people are going to react in such a way and then they react in ways that you did not expect.

    Do you think that it is better to upload videos in different languages but with the same content on separate channels or a single channel and organize them into playlists?

  9. Hello Neil, I have a question regarding affiliate marketing ,sorry it's not about the topic in the video, but I want to know so asking.

    While mentioning our affiliate links on our sites ,Facebook, insta etc is it mandatory to write (Affiliate link) or something like that , next to products link, which would specify that it's a affiliate link.

    As I have read on the web regarding it that it's a federal Trade commission requirement.

    If I will not right something like that near to my affiliate links is it illegal ?

    Pls help me.

  10. Hey Neil! I hope you and your family are well during this uncertain time! Great content as usual! One question… What would you recommend is a good daily budget for facebook ads if I am marketing a digital product that I'm thinking of creating but have not yet created?

  11. Hi Neil, I have a one year old ecommerce website in a very competitive area (fashion). Let say on the very competitive keyword "red evening dresses", I have a page far better than the number one, with every metrics at least twice better than the number one website. Do I stand a chance to outrank the high reputation website?

  12. Hello Neil. Been a fan of your insightful content for a while now. Could you do a video on audience targeting with discoverable YouTube video ads? I run a luxury start-up in Africa and I've found that video tends to convert better for us.

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