Advanced Content Marketing Tactics – Content Marketing Part 1 – Lesson 2 – SEO Unlocked

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Today I’m going to teach you about the WHIPS concept when it comes to content marketing. If you follow this concept, even if you’re not the best writer, you’ll be able to attract the right type of audience and then convert them into a customer. With content marketing, you don’t need to be the best writer, you just need to understand your reader.

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And if you follow the WHIPS concept, you won’t have to worry about that one bit. And I’m going to break them down one step at a time.

So window shopper, they’re usually interested in purchasing something, but they might not be from you. They’re always Googling, searching for a solution, and if you’re using the keyword Ideas Report, Ubersuggest, it’ll help you find a lot of help me key words. So when someone’s Googling for the solution, you want to make sure they find your site. And again, you can get these keywords the inform me type of ones from the keyword Ideas Report within Ubersuggest.

Persuade me, these people know about a product or service and the competitors, and that’s a really important part. And again, if you’re looking for a comparison related keywords that are more so related to persuade me, you can find them in the comparison tab on Ubersuggest. And of course the show me, they knows about the specific product or service. They just need the final push.

20 things that’ll help you become better content marketers.

– The first one is put people first. If you help people and always put them first, you’re much more likely to succeed.

– Number two, you want to create content that teaches if your content doesn’t teach and educate people and really provide a benefit where they’re done reading and they’re like, “Oh, I learned this,” you’re not going to do well.

– Number three, create a conversation. By creating a conversation, by using the words you and I within your blog post, it’s going to feel like they’re right there in front of you having a conversation with you and they’re much more likely to stick around.

– Four, define your own tone. Use your own voice, do what’s natural for you. Don’t try to copy someone else’s voice.

– You also want to write to one person. Remember, yes, thousands of people could be reading your content, but it’s one person at a time, so make sure that you’re writing to that one person. That way it’s much more personable.

– You can also use Google voice instead of typing, so in Google docs you can use the voice feature. A lot of times I’ll just talk and it’ll write things down and then I’ll go back and then modify it.

– Number seven, use active voice over passive voice. Active voices like you stole the cookie from the cookie jar.

– I also want you to keep your sentences short. Two to three sentences max per paragraph.

– I also want you to use simple words. I hate when people use complex words or technical jargon. It’s really a big pet peeve for me.

– You also want to backup your findings with research. If you’re using data trying to prove a point, you need a back it all up with research.

– Read inspirational writers. I read people like Seth Godin or Guy Kawasaki, love their writing style. Go find ones that really resonate with you, read it because it’ll help you become a better writer.

– You also want to add visual media. I use a ton of images as well as videos and even sometimes audio file and it helps convey my message. Image says a thousand words.

– You want to guide your user to their next step. Let them know what they need to do step by step and make sure you interlink to other related content pieces that can help them with their journey.

– And of course with your blog posts, I love wrapping things up with a conclusion. A lot of people will go to your blog post, scroll all the way down, read the conclusion, if they like it, they’ll scroll back up and then read the rest.

– Start with the personal story. Storytelling is a 1,000-plus-year-old marketing tactic. It works really well.

– Edits can wait, your piece doesn’t have to be perfect.

– End with the question and when they leave a comment, I make sure I respond to each and every single one.

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40 thoughts on “Advanced Content Marketing Tactics – Content Marketing Part 1 – Lesson 2 – SEO Unlocked”

  1. 56% of Businesses Reported that They Plan to Increase Content Creation Spending. (Source: Siege Media) …

    90% of all marketers use content marketing to generate inbound leads. (Source: Gist) …

    73% of marketers point out that brand awareness is a goal when creating content. (Source: Contently)…

    Daily Digital Marketing Videos:

    (Copy & Paste)

  2. Hi Neil..I am looking at top websites using your Chrome extension that website with domain score 8, domain traffic 156 and facebook shares 113 and 0 Pinterest shares rank on the first position while websites with domain score 71, 80, domain traffic 94,245 and 1,46,075 with 0 Facebook shares and a few Pinterest shares rank second and third. what does this scenario imply? Kindly reply as we all aim to improve domain score and authority…thanks

  3. Hi Neil, thanks for this info, I am the change constantly writer even after 1k readers have viewed my post. I did not know to wait for a day before posting. I will start doing that instead of posting and constantly changing it up. It mostly happens when I get a comment and see the post again. Otherwise, post and forget about it. I am doing a few things right, like replying to a comment. Engaging with my audience is my favorite part of being a content creator…

  4. Hey neil

    I have absolutely no idea of who my buyer persona is. If I complete the worksheet now I will just guess!. There is a specific way to do it?

    What if I will pick the data from facebook ad at the ad set level?
    I will have quite a specific demographic that will work.

  5. Thanks, Neil for sharing this
    The issue I was asking you about still remains that in mobile, chrome browser the dropdown menu is not functioning properly
    I tried the different browser and it worked well in that but I mostly use the Chrome browser so can you look into this issue, please.

  6. Niel Sir, do you have any tricks on how to rank at fiverr, since ranking on fiverr is to much hard, fiverr seo does'nt work like search engines seo, maybe there is a difference in algorithm, but can you find a way to rank on it.

  7. day by day I have to lose my website ranking keywords from SERP after the may core update 2020. currently, I am running a quotes based website my all competitors did not lose their ranking and they all are ranking in top 10 with plagiarised content. I write 100% unique content but google doesn't rank my website in SERP so what is the main issue that my website is losing keywords day by day?

  8. Sir can you give me links of important video that you maked on YouTube.

    I am a new user and you maked many videos about keywords ,SEOand ranking on Google but can you give me links of important videos please reply

  9. I know for sure this time, you leave me with NO EXCUSE! Then to just launching my blog, Neil
    These are all actionable Modules from Day one…yet you're not done, we still have four more weeks to go.
    Thanks, SEO UNLOCK Prof ❤️

  10. Great piece!! I have a website of a single hotel…always wrote content related to selling my rooms…now you say that content should be education, how can it be in my case? I find it very hard to generate content ideas around the hotel rooms' selling. Thanks a lot

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