If you want to start marketing as an affiliate then you need to have your own website. This is the main requirement to start your online business. Your website does not have to be loaded with graphics, but it does need to be informative, simple and professional.
To make your website you will need to do three things. Purchase a domain name, purchase the hosting service and design your website to upload to your hosting server. While purchasing the domain name, try to get a name that contains the main keywords of your website. Or you may simply choose a name that you like.
While selecting your hosting company, look for reliability. Hosting companies will be responsible for the storage of your files and to keep your website up and running. Godaddy.com is a well known, reliable hosting company.
How should your website be designed?
Hire a Designer
You can hire a web designer to do this design work for you. Just ask him to make the site professional looking and clean. The easiest way to hire a designer is to use an auction website like RentACoder.com or ODESK.com. Simply type a description of your project and designers will enter their bids. You will receive many bids from different designers. Check the portfolio and rate of each designer. Select the one which is best for your work and award him your project. After getting your website you can pay him through the auction website.
Use a Free Template
If you do not want to invest to do the designing then you can get some free templates. There are many websites on the internet that are offering free website templates. Just visit these sites and choose the template that you like. Fill in the template with you own content and upload it on your server.
Use Site Builder Tools
Another choice is to use the site builder tools. You can use "dreamweaver" and "frontpage" to make your website yourself.
Characteristics of a Good Website
Simple and Professional
Your website is meant for business, so it must look professional. It should not be overloaded with heavy graphics and lots of flashy banners. Simplicity is best. Try to use light colors. Make a nice header to show your company name and theme. The site navigation must be simple and easy. People should not have any difficulty in searching for a specific page or information, otherwise they will not re-visit your website.
Provide Search Facility
Your website should have a search box on every page to search your website. This will be a great help for the visitors that want to search for a specific product or information on your website.
Build Your Mailing List
Some affiliate programs offer you a website to promote their business. This is the ready made solution. But in this case you can not build your mailing list. Always try to get your own website where you can easily build your mailing list to promote your business.
Your own website is the key requirement for affiliate marketing. The overall look and feel of your website should be attractive and the site must provide the information for which people are looking for. Provide easy navigation and search facilities to make it user friendly.