How to Do Keyword Research: Go Beyond Search Volume

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Keyword research is critical for successful SEO. If you’re not targeting keyword phrases that will drive traffic to your website, then you’re wasting your time, effort, and money.
Try Ahrefs’ Keywords Explorer ► https://ahrefs.com/keywords-explorer

This tutorial is the first of three videos in Ahrefs’ series on how to do keyword research. The keyword research tool used in this video is Keywords Explorer tool.
https://ahrefs.com/keywords-explorer

In part 1/3, you’ll learn both basic and advanced keyword research fundamentals that many people don’t know, think of, or fully understand.

You’ll learn that keyword research goes far beyond “search volume” numbers and see why this metric is not the most reliable one during your keyword selection process.

This video also does a deep dive on searcher’s intent which will reveal that not all searches result in clicks to your website, regardless of the search volumes.

You’ll also learn a low-hanging keyword research tip that will help you identify the best keyword to target based off of any random search query you can think of.

Best of all, you’ll learn that the best way to do keyword research, which is to target topics based on traffic potential.

Throughout the rest of this keyword research tutorial series, we will cover important tactics and strategies that will help you:

– generate thousands of keyword ideas
– measure keyword difficulty to determine whether you can actually rank on Google for your selected terms.

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

Additional Resources:
► Keyword Search Volume: Things you didn’t know you don’t know (https://ahrefs.com/blog/keyword-search-volume/)
► Here’s why you can’t blindly trust keyword search volume for traffic estimations (https://ahrefs.com/blog/keyword-traffic-estimation/)

STAY TUNED:
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ►https://www.facebook.com/Ahrefs
Twitter ►https://twitter.com/ahrefs

#KeywordResearch #KeywordResearchSEO #SEO


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31 thoughts on “How to Do Keyword Research: Go Beyond Search Volume”

  1. hi sam, i have watched your videos its great and helped me a lot . but one thing i need to know , like a blog post ranks for 100s of keyword and that keyword is not even available in that blog but that s related to that topic.how is that possible. keyword is not in the blog its ranking.

  2. I currently subscribe to SEMRush but like Benji's Dad below, I'm seriously looking at moving over to you all mainly because I love your explanations. SEMRush is a great tool but they don't break down the terminology and theory behind SEO like you all do in your tutorials. Kudos on the quality of your videos. This may be what makes me move. Regardless, thank you!

  3. Sam, I think paying attention to what is actually getting clicks is missing from most keyword research. Thanks for highlighting how important this is. With regards to keyword difficulty, do you have a method to systematicly understand how hard a keyword I can go after and how quickly it would take me to rank for a certain difficulty?

  4. Traffic centred approach to keyword research is VERY interesting! The standard in the industry seems to be by search volume, but what makes tons of sense is that by doing it this way you can cut more to the heart of search intent, no?

  5. I've been watiting for a reason to ditch SEMRush… only thing i am concerned with is that SEMRush offers higher ceilings for searches and Rows and stuff. And i'm afraid the lite version for 99 wont meet my needs. Do you have any other poeple experience the same probblem?

  6. I agree on the traffic approach. The top 10 or so keywords on a topic, plus the content in the top 10 search results are the foundation of my research for a new blog post.

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