How to Measure Keyword Difficulty and Rank on Google

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Learn a data-driven keyword research process to measure keyword difficulty. These tips will help you choose keywords that you can ACTUALLY rank for on Google.
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This is the third and final video in Ahrefs’ keyword research tutorial series. You can view the entire playlist here:

In this video, you’ll learn 3 different ways to gauge keyword difficulty as well as an advanced keyword research tactic that most people aren’t doing.

More specifically, here’s what you’ll learn:

– How to analyze the top 10 ranking results and why it’s more accurate than Keyword Difficulty scores.
– What the most important metrics are when determining keyword difficulty.
– How to include a 1 minute backlink analysis into your process.
– The power of matching the searcher’s intent.
– Bonus: How to analyze SERP volatility.

By using this proven analysis, you’ll be able to choose the right keywords to target instead of wasting your time chasing after arbitrary search volume numbers.

We highly recommend watching the entire series so that you can take your keyword research skills and efficiency to the next level.

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17 thoughts on “How to Measure Keyword Difficulty and Rank on Google”

  1. I love your videos! You guys are awesome! A question for you, once you start ranking for a keyword, your website is growing in links and thus you become more "authoritive" is it a good idea to change your keyword to a higher ranking keyword on that specific page or write another post rather?

  2. Great tutorial!

    So I just wanna clarify that if the serps tend to show shopping or product pages, I would rather not proceed to that keyword when my content plan is informational content, right?

  3. Sam, this video was astoundingly helpful. Not only did I learn tricks and things I didn't know, but I have a whole new way of using Ahrefs. In the case of certain searches that are low volume, would you change your tips or tricks at all? For us, many of the searches have city names in front of them – like "long beach dentist", or similar. Keep making videos please!

  4. There are so many websites which have low backlinks profile as ahrefs mentioned in their tool. Like "Software Development Company" tool saying we need 192 websites for reach in 10 ranks on Google but there is one website who doesnt have backlink but therefore they showing in top ten ranking. Can you clarify me how it is possible?

  5. Hi, sam this keyword research series was amazinggg!!

    I've post about "Seo optimization" and i want my content in top 10 (google) For term "seo optimization" !

    RF= referring Domains

    1st ranked is wikipedia page. and it has RF = 16.6k
    2nd searchengineland, RF = 972
    3rd wordstream, Rf = 71

    And (about me)

    My content has, RF = 259
    DA, PA (moz) = 31, 39
    DR, UR (ahrefs) = 0.5 , 10 !

    My content is totally optimized for this term and that is more relevant to them ^ !

    But my domain age is around 4 months only so it matters in this case ?

    Thank You!

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