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Here is a link to the blog post: https://develomark.com/blog/ubersuggest/
How to Rank for a Keyword With 1 Backlink
A lot of the questions we receive regarding SEO are focused around the sole idea of how to rank for a keyword. So, I decided to give the inside scoop on how we raked for the keyword “Ubersuggest” with just ONE backlink.
When I decided that I wanted Develomark to rank for this keyword I did little research and found that people who are searching using the term are most likely just looking for a free keyword tool. I inspected the content on the first page of results and noticed that a lot of it was spam posts. There were also videos that were instructional on how to use the tool, however there were no blog posts that explained how to use it. So, I decided that Develomark would be the source to provide them with a “how to” for “ubersuggest” which would allow them to read along as they figure out the tool rather than pause a video they are trying to follow.
Now, you have most definitely been told by SEO experts to allow 6 months for your ranking to show and improve. This is not a lie. It typically takes about 6 months for google to pull and rank you in the search engine. For this keyword specifically it took me 4-5 months to rank at all and thankfully it paid off and I am now ranking on the first page of results. I did not use any PVNs or Fiverr links, just one simple backlink.
Your first step in this process is to look at metrics like keyword difficulty which gauges how hard it is to rank for the keyword. For “ubersuggest” it said the difficulty was 28 which is considered medium difficulty. Now look at domain authority or domain rank. The authority of the results on the first page was about 90 with the lowest being no lower than 70. My DR was 39! So how was I able to rank?! It’s all in the process.
Next step is to qualify your keyword. This means you need to structure your content to ensure it will rank. Plugin the keyword into Ahrefs and look at the data. I saw that for “ubersuggest” the CPC was $4.50 meaning it was not a super competitive keyword. Next look at the questions related to the keyword. Use these questions in your content as H2 or H3 tags as subtopics in your content. Also add the keyword as alt text behind your images. You want to ensure that your content is reflective of what people are searching for and that is satisfies user intent.
Here comes the backlink step. To help in my ranking of “ubersuggest” I did 1 single SEO blog outreach. That’s ONE guest post which I did for No Passive Income site because it has a decent domain rank. That guest post that I wrote is now number 4 on Google. I made sure to talk about “ubersuggest” in the post and link that area and the keyword back to the post I wrote to rank for it on my site.
Your final steps in the process are to promote your post. The more links and the more time the post has inside of Google the higher it will rank. Live by the motto “promote until you can’t promote anymore”. Make this a consistent daily strategy and don’t be afraid of domain authority like many when trying to rank for keywords.
Some side note information that I’d like to share with you all is that you should be willing to go for big keywords that have more reach even if they seem harder to get ranking for. I hear so many people say you need to focus on long tail keywords, but the fact is that no one is searching these crazy long tail keywords. Long tails may show in your search console but they most likely have no clicks. Create content and try to rank for the shorter keywords that are more common because although there may be more competition, this is what people are typing in and seeing results for. Keep in mind that blogging is ESSENTIAL if you want SEO to work for you. Don’t create a site and leave it stagnant for months, stay active and relevant. SEO is a roller coaster, one minute you’re up and one minute you’re down. It’s a game that we all play. Build your site authority and you will see results.
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