How To Run A MASSIVE Facebook Giveaway With Facebook ADS

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How to run a MASSIVE giveaway using Facebook advertising

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How to run massive Facebook giveaway campaigns using Facebook advertising

About Ruan: Ruan is a digital marketing expert located in Connecticut. Ruan specializes in search engine optimization for small businesses and natural SEO for national companies. Ruan is an avid believer in free information to the public. He gives out as much free content as possible to inform his audience of what’s possible with internet marketing.

Ever wondered how to just completely smash a Facebook ad? Giveaways are really great for that. In this video, I explain how to run a Facebook giveaway that will bring you a great sum of reward.

My last campaign got me 100,000 views for a restaurant where we gave away $100. Now, we did have a nice video but that only has a little bit to do with it. To run a massive Facebook giveaway just make sure you follow these simple steps:

-Create an offer, and give something away
-Tell the audience to like, share, and comment on the post
-Monetize the video views by creating a custom audience once the ad campaign has ended

This will overall give you a massive reach when you’re running your Facebook ads. Use the per post engagement objective in the Facebook business manager.

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48 thoughts on “How To Run A MASSIVE Facebook Giveaway With Facebook ADS”

  1. Great video! But I dont have the option to add an existing post I would like to boost when I choose engagement as a campagin. I can only create a new ad. Have Facebook changed how this work or is it something with my manager settings?

  2. Your ad was set for engagement but at the end of the video 8:51 it shows that it has a Like page on the right side. How was this done? When I choose the Call to action button it does not have Like page (when in engagement campaign) ? Has something changed in Facebook ?

  3. I have used the 1st part of this method with mixed results. Excited about "going into the backside of FB", You don't name the tab to click & it is physically covered by your face. Thank You

  4. Hey, awesome, informative video. A major factor that seems to be missing, and I cannot find anywhere, is—how does one collect the "contestants?" How do you accurately and easily collect those who have liked it, shared it, and choose the winner ultimately?

  5. "You cannot ask entrants to share your giveaway on their personal timeline or with their friends as a means of entry. Any kind of action that involves a personal timeline or friend connection isn’t allowed (tagging, messaging, etc)." Meaning you can't require it for them to enter.

  6. How would you change your strategy for a competition targeted at the UK, USA and Canada? I have recently just launched a big giveaway and it's not getting as much traction as I would like

  7. Hey! I checked out your video yesterday I realised I messed up somewhere when I originally created my FB page + ads account a few months ago and hoping you could you could try and maybe help me.
    You suggested re-sharing the contest to local pages in the area. Well, my page won't allow me to post as me but only as the actual page.- hope that makes sense

    I have spend hours trying to change setting ect and I just can't see how to fix it. I would really appreciate any help / suggestions you or anyone may have!

  8. Great to see someone make a video and actually show the process! So many say they do but then don’t show the details of doing.

    At the end of the video it would have been good to see a few days results after you posted. Like day 1 got this amount etc. showing the insights maybe.

    Still, great informative video!

  9. Pardon me, is it not too risky for today? i mean, Did You read Facebook official news about "Engagement Bait"?, i feel like your way on this video is kind of Facebook don't like, please correct me.
    and let me paste some of their statement here : "People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait."

  10. Hello,

    Thank you for the useful information on Facebook Contests. How do I follow up with non-winners and create a voucher for a discounted product? Is there a program that I can use to create a coupon code?

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