It is amazing how many people think that content management systems are only valuable to corporate websites. This could not be further from the truth. In fact, small business websites can harness the power of CMS to give their company the feel of a well-established corporate entity. The trick to understanding what a content management system is, and why it is so powerful is very simple. But once you create a small business website or corporate website around CMS the benefits are endless.
Basically, a content management system is exactly what it sounds like. It is a way to “manage” all of your content (i.e. pictures, videos, articles, etc.) in one simple to use format. The purpose is to create a unified way of adding, deleting, and sharing the information on your small business website with your potential customers. Not that long ago, it was thought that only a corporate website would have enough information to make CMS useful and even necessary. However, the tide has changed over the last few years. With the popularity of YouTube and blogging, even small business websites can have massive amounts of information that needs to be organized.
The power of a content management system is beyond what we can even comprehend because technology is changing so rapidly that something new today could be a standard business requirement tomorrow. CMS is a way to save your company money by providing a quick way to keep your web pages up to date and relevant. The beauty of these systems is the ability for even a novice to grasp the concepts required to add new articles, videos, or podcasts to the site. This means you only need to pay a webmaster or a web development company to handle the important upgrades that affect the look, navigation, or other complicated areas. The ease of use ensures a constant flow of new material, and the professionals know that the quickest way to kill any site is to have nothing but outdated articles or other data on it.
In addition to managing the content on your small business website, CMS can be used to increase your productivity. Corporate websites have been using content management systems to improve productivity for years. It is easy to turn your CMS into a virtual white board of sorts. You can share presentations or other documents with employees or contract workers so that collaboration can take place without being in the same room. Individuals can log into the system and make changes or comments to material and share it with other employees. This reduces the need for travel and makes working with contract workers much easier and cost effective.
A content management system provides a higher level of security than most small business websites could otherwise afford. Your information is stored in a database on a secure server that is password protected. Because it is password protected, only individuals with access can make changes to your data. This is a great way to encourage visitors to register for your site so they can comment on articles, videos, or podcasts. This allows you to capture their contact information and increase your small business websites visibility through this interaction. It is no wonder that corporate websites have been using CMS for a while now. In a nutshell, content management systems will save small business or corporate websites money, provide superior security, and encourage the regular addition of new information. These are all important ways to harness the power of CMS.