My Favorite Marketing Channel (It's NOT What You Think)


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What’s your favorite marketing channel? You’ll be surprised by my answer. ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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I’m curious about all of you what your favorite marketing channel is. If you guys had to guess what do you think mine is? Just leave a comment below, let me know. I’m recording this video in advance, so I don’t know what you’re going to leave a comment with. But if I had to guess you’re probably going to say my favorite marketing channel is Google.

By leveraging content marketing, SEO, you rank at the top, you continually get more traffic, and you can do well. But you know what? That is not my favorite marketing channel. My favorite marketing channel is social media marketing. And here’s what’s funny, I make more revenue from Google, I get more traffic from Google, but yet I prefer social media marketing over SEO. And do you want to know why? Because it allows me to connect with you more one-on-one.

The beautiful part about marketing is it’s not just about releasing your message and having people hear it and then trying to make some revenue or some sales. It’s about getting to know your customers, connecting with them, relating to them on a one-on-one basis. And because of social media, I’m able to do that. Whether it’s responding to YouTube comments and connecting with you or Facebook comments, or LinkedIn comments, or even if it’s as simple as responding to my blog comments or getting an email from you guys, or getting a message through WhatsApp.

But here’s the thing, if it weren’t for social media I wouldn’t be able to connect with you guys as much as I’m doing right now. And if I didn’t connect with you guys as much as I’m doing right now I wouldn’t understand your needs, your pain points and I wouldn’t be able to help you solve them. I can’t answer all of them, but I’m going to try, especially when it comes to marketing. And by solving them and understanding what issues you’re having that data and that research allows me to build a better product and service. Yes I’m getting more traffic from Google, and it’s converting better than my traffic from Facebook or YouTube but because I’m connecting with you over social media I’m able to build a better product and service, know what messaging relates to you, optimize my conversions.

And that Google traffic does that much better because I’ve connected with you on social media and I have this understanding of what you’re looking for. When someone comes to your site from Google, you don’t get an understanding of what they’re looking for. They don’t open up and tell you everything. Sure, you could run surveys using SurveyMonkey and get some of this data, but it’s not the same as social media is. That’s why I truly love social media. So when you’re thinking about marketing don’t think about channels based on how much money they’re making you. I want you to think about channels as what kind of value that they’re providing.

And for me, that value, a lot of it, comes to that one-on-one relationship that I’m building with people like you over social media. And in addition to that here’s what most people don’t tell you. It doesn’t matter if someone’s an expert, whether it’s an Elon Musk, or a Gary Vaynerchuk, or Tony Robbins they’re learning from you as well. For example, when I release a video or I release a status update and you guys give me feedback or tell me what I’m doing wrong, that makes me better as an individual.

No one is perfect. You look at people like Elon Musk. He’s had his ups and downs with Tesla. Overall he’s come through and done alright. But no matter how smart you are you’re going to make mistakes. And social media’s an amazing place because not only are you connecting with people but they’re giving you feedback, and they’re helping you improve as an individual as well.

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39 thoughts on “My Favorite Marketing Channel (It's NOT What You Think)”

  1. Hey Neil,
    I've started reading and listening to resources of yours and came to the conclusion that I wanted to start a Blog. Now, I'm passionate about Korea but I am not sure if that is already a niche (I guess it is too broad). Would you recommend going for something like Korean Food, Culture or something like that or is that too specific?

  2. Hmmm… that sounds a bit like new Google EAT recent change! Now backlinkimg is not valid, now they want you to communicate through social media channels and then the Google knows that you are important and you have Real connection cos you are busy on social media channels with people . So No SEO tweaking but direct communication. Just read guys the EAT update that just came out from Google.Thats What i understood from reading It. And i see Neil is saying something similar. I just only do not understand a bit why Google does not prepares us for new changes. Always we are kinda suprised. I dont know, maybe i am wrong. I am not a soecialist .

  3. Neil what if you can't build another Google, Bing, Cortana, Explorer or FB… What if you have a major advance idea for them.? Should you try to compete or enhance an idea already relevant? Or should you just keep feedback to self?

  4. It is necessary for every business to interact with their audience, so they are perfectly aware of what their need is. Your audience also helps you in making better decisions through their valuable feedback. Plus, even the audience likes a business which interacts with them and understand what they really want. For instance, your Thursday Q&A videos: you and Adam pick up a question from the comments, create content based on it, and assist them in resolving their query.

  5. Hey neil…i am college student and want to know that where can i start earning money so i can invest it in my business….i want to start my business….but i do not have enough money to start….i need a kick start…plss reply me…

  6. I just discovered you.. where have you been lol great info you are giving, keep up the great work! What would you advise me to do with 450k if I wanted to double or triple that amount? any advice from you would be greatly appreciated. Thanks.

  7. you make such a difference because you are so cool, whenever me and my friends encounter a problem one of us shouts call Neil Patel and we end up laughing in good spirits and attack the issue, even off topic like about females you get a shout lol you also live up to your word, you have answered all my questions and that i can say is very rare, I have changed my body through youtube fitness channels and have thanked 2 trainers for 2 years over and over for their amazing help and I got 0 acknowledgement so far, I still thank em..but thank you for making a difference 👌 Cool Neil Patel!

  8. Brother I am a beginner. I want to buy theme for my wordpres. I have less budget, could you suggest me cheap and best responsive themes for me. Please brother. Am looking forward to hear from you brother.

    Thanks in advance. 🌻🌻🌻🌻🌻🌻🌻🌻

  9. Very well put Neil. When I think about when you talked about connecting with your audience. This would be great keyword research too. You are getting problems for you to solve straight from the horse's mouth. Look at what people are asking you and then turn that into a great post.

  10. Hey Neil. I want to learn web development and SEO where should I learn online or book or cuoching or which books or website online do you recommend me please tell me I will wait for your reply

  11. Neil… where do you see the Google My Business platform fitting in here? It looks like Google is really focused on building out the GMB infrastructure with tools like posts… reviews … and now eve a messaging system to let people ask the business questions. That sounds to me like the perfect social media platform to engage with customers and get their feedback. I definitely would like to here your thoughts about GMB…

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