SEO Hack: Duplicate Content Strategy


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0:05 It’s Neil Patel for another Q and A Thursday video. I’m here with Adam from https://viewership.com/.

This week’s question is: “Hey, Neil. Great video as always. I have one doubt. When you use the same article from a blog on LinkedIn article or something else, does Google see it as suspicious, like duplicate content?”

0:25 Here’s the thing with duplicate content they don’t care so much about duplicate content, they more so care about the user experience. So if you’re just jacking someone’s content, and you’re just taking it word for word, and you’re not providing any other value, you’re not going to get penalized, you just won’t rank that high for that article.

2:10 A strategy that David invented for us, and this strategy worked really well, and we’re still doing this today, I used to take my blog content and put it all on LinkedIn verbatim, the introduction sells the rest of the article, and he always took the introduction and he put at the end of it: click to continue reading, and it drove traffic back to the website.

Not only, yes, but it’s also duplicate content, Google didn’t care. We still ranked well on Google, but we are generating traffic from LinkedIn, and more importantly, we’re generating conversions, right? Traffic without sales doesn’t matter.

3:00 Now if you’re releasing content on social media: videos, audio clips, and you’re just putting them on Instagram, Facebook, Youtube, LinkedIn, whatever it may be, put them everywhere. It doesn’t matter if the text is the same, the videos are the same. Even though there’s overlapping in audiences, you’ll find that you’ll get more viewership in general by just putting the same content everywhere.

3:30 We put our Youtube videos on Youtube, right, when you compress them, and you set them up, and you optimize them for us. We do Youtube, we do Facebook, and we do LinkedIn. And funny enough, Youtube does well, Facebook’s does well, but we’ve been getting more views, than anywhere else right now, on LinkedIn.

3:45 LinkedIn, even though we have fewer followers on LinkedIn, they lack video content, so they’re pushing it harder than any other channel, and they’re doing free marketing for us. So make sure you’re pushing out your content everywhere. Social media doesn’t matter on duplicates.

4:00 Now if you want to take that same video and audio content that you put on social media sites on your website, like neilpatel.com, yes, you’ll get engagement, but you probably won’t get as much engagement as you will from the social sites, and you’ll find that the video content that you put out on your website and the audio content that you put on your website, even if you add in the transcriptions on your site, it won’t get much Google love.

5:00 I create videos for both my companies, put it on Youtube, and then we have a writer take the main points of that and extrapolate it, and make a different article and a longer article for SEO. Curious, would that make sense to do?

That works well. I don’t know if you’re doing this, but I would do that plus take the video format and embed it into the articles.

5:50 By adding your videos to your website, your time on site increases, your user metrics go up, and you’ll find that your overall Google rankings will increase, but the key is not to just have videos on your site, it’s text, as Adam was mentioning, and embed the videos, so that that way people watch videos on your website plus read the text, the time on site increases, user metrics go up, which overall increases your rankings for your whole site.

So thank you guys for watching. If you like it, make sure you subscribe, share the video. If you have a question for next week, leave a comment below, we may answer it.

We may answer it in another Q and A Thursday video or worse case, we’ll at least, or I’ll at least respond to your comment and answer the question.

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20 thoughts on “SEO Hack: Duplicate Content Strategy”

  1. Okay… Get the point but my question is pritty similar, does duplicate job descriptions matter?
    For example on a recruitment agency website, there might be multiple jobs with same job descriptions, does it matter website SEO???

  2. Neil, What if I'm writing a "how-to" blog and find a tutorial on it, try to spin the words a bit and then publish it to my blogs, will it be duplicate content? can I do that?

  3. I really enjoy watching your videos Neil, they are really beneficial. A quick couple of questions for you, if you could be able to answer.

    I have two exact websites with the same content in it, but with two different domain names is this a bad thing for Google, will I get penalized?

    And the other question is this.
    I have a B2B event website with it's brand domain name and each event on this brand domain has its own unique event page. Now what I have done additionally is that I have copied the pages of these events from my main website and build websites for each of these pages separately with unique keyworded domain names so they can rank high in google for those keywords and after the visitor reaches the keyworded websites, they will see this particular event they are looking for, but if they click anywhere else in this page of the keyworded website, let's say to register or order brochure or contact us, or anything else, it will point them directly to the main website area with the branded domain name. Is this a bad example that I am following?
    I would highly appreciate your opinion on this. Thank you in advance Neil.

  4. Neil – My boss wants me to duplicate the content of the home page for one of our sites, slightly tailor the content towards specific locations, and set the pages up against the same domain but have the slug set to that specific area.

    He thinks this is a great idea, but I'm concerned about duplicate content penalising our ranking for our home page.

    Can I please get your thoughts on this please?

    Love your content!!

  5. Neil, dude, as always, thank you!! Could you please tell me if the below strategy is ok? Sounds like it would be…

    I am looking to consolidate 2 websites to 1 (easier to manage). So I'm wanting to copy the relevant blogs from the 1 site and post these on the other site. I will redirect the 1 site to the other, but ultimately I want to take down that site.

    Brief Background: I'm a metal musician, and my artist page is the one I'm keeping and putting everything on. The other site was for guitar players (writing content based on my YouTube guitar related videos). The thing is, most of my music fans are guitar players, so it doesn't really make sense to have 2 sites. For some reason I have been struggling with this decision for a long time, but I'm ready to move forward…sometimes we let emotions get in the way of what we really need to do!

    Thank you again!! (sorry for the little book here…)

  6. Great SEO hack, thanks for sharing! That leaves me wondering…I have some strong YouTube videos that rank on the first page on Google search for certain keywords. If I create an article around it, embed the video as you suggested, is there a chance that not only my videos rank on the first page, but also my website with the blog article about the keyword? Is that something that you recommend? If yes, can I just use the videos transcript and make it, say, "readable" and fun to read? PS: On my website, I am using a java script that buffers embedded videos only if users click on it. Does the video embed need to be via iframe or is it "okay" for Google to have the java script embed?

    Thanks for sharing your knowledge!
    Henry

  7. Hi Neil, at about the 4:00 mark you talk about having social videos on your pages not getting Google love..

    Is it ok to embeds YouTube videos on your blog posts for Google love? Basically writing content from the video but also using the video as a supplemental/addition to your post (maybe towards the end)?

  8. Thanks for the insights. What are SEO implications of pasting your same content into two different blog posts on your site. Like if the same three paragraphs of text apply to multiple different posts you have so you past into both. Ex: maximize your trip to Staples Center and a Maximize your visit to LA Coliseum post and pasting same "Downtown LA attractions" section into both posts. Will google punish this? A way to have this duplicate content without being hurt by Google?

  9. Excellent Video
    What about E-Commerce sites…
    I have an E-Commerce site, I can't get unique content about product descriptions.
    I copy content from products official website with referral links, I handle the duplicate content issue with YOST SEO tool, but it does not work for me. I am still getting 40%+ duplicate content. how can I solve my issue? (How to make the uploaded content unique?)

  10. Hey Neil! I am about to release my new WordPress website with 7 blog posts. I had a previous website just for testing and stuff which include 2 of the 2 out of the 7 blog posts I have. I want to change domain but will my new site get any problem for duplicate content as my previous site contains 2 of my blogs?

  11. Hey Neil,
    Thank you once again, so another great video.
    I am a little confused however with the whole putting videos on your own website.
    Before watching this video I had planned on putting all my video content that I have on YouTube and other social media platforms that has all been transcripted on to my website, to try and get some more Google juice.
    But then when you said you did it, but out no follows on them I nearly fell of my chair. But then you when Adam said that he did you, but that he just wrote a post about it as well, you said it was a great idea and to make sure you have the video linked in there.
    So mate, I'm confused. If it is a good process to have then why don't you do it with your stuff?
    Also a second question for you (if I can)
    If we are embedding videos to our website for which we have content written on that page as well about that video, then are we better off using YouTube as the platform to host the video, or one of the other video hosting sites, like Vimeo or Wisteria?
    Regards Ben

  12. What’s the best method for using other people’s content for your own. Is it just simply putting it in your own words and citing their article as the source?

  13. Sir, am getting 3k impression a day with 10 click but my cpc is low as 0.02 as compare to last week my earning down to 90%😢. I dont know whats the reason from last 7 days my earning are low but my impression are high.give me some guideline sir.

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