Shopify Facebook Ads For Beginners 2018 – Shopify Facebook Ads Strategy [$.0004 CPE]

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About Ruan: Ruan is a digital marketing expert located in Connecticut. Ruan specializes in search engine optimization for small business’s and natural SEO for national companies. Ruan is an avid believer in free information to the public. He gives out as much free content as possible to inform his audience of what’s possible with internet marketing.

Shopify Facebook Ads For Beginners 2018: HEY! Wondering what the best Shopify Facebook Ads Strategy is? In this video, I go over what you should be paying attention to when driving traffic to your Shopify store. This is actually going to be a series of videos getting sales from Facebook advertising. So, here is what you need to know about this first video:

Complete Shopify Facebook Ads For Beginners 2018: New, Updates information that has proven to work for my clients. This is not an old and outdated strategy from 2015…

Start with:

PPE – Page Post Engagement – Create a Shopify Facebook Ad with a video and get 10,000 + views to create an audience so you can start a retargeting campaign. Use the custom audiences to make this possible. This is the best way to start a Shopify Facebook Ads Strategy. With a new product, you always want to test to make sure you can get a dedicated audience. Cold traffic is a NO NO

Build a custom audience from your video – in the Shopify Facebook Ads For Beginners 2018 video, I show you how to create a custom audience after your video has gotten the views it deserves.

After this is done, we start running conversion ads with the audience that we already built. BUT, we do not include this in this video, but you can see that video right here:

Please keep in mind you cannot start your conversion process without setting up the Shopify facebook ads pixel. The Shopify Facebook ads pixel will essentially allow you to track purchases in your store. This will gauge if your Shopify Facebook Ads Strategy is actually working.

If you have questions, make sure to comment down below. If you need to reach me:

Ruan M. Marinho

SNAP: Ruan_M


16 thoughts on “Shopify Facebook Ads For Beginners 2018 – Shopify Facebook Ads Strategy [$.0004 CPE]”

  1. i have $000.1 PPE ads running for 2 days but has no sales because i think the video ad sucks, relevance score is 6. i think i'm going to try this retargeting method

  2. I have a couple questions. I have a FB page with 10,000 likes. I've had it for awhile. I've never paid for advertising. I want to sell stuff now. Or have people pay me to advertise ? What do I do next? I'm a Complete newbie

  3. Really great video! I have two questions if I may: Why did you not include engaged shoppers? Is it not better to always include them as a layer? Also on a different topic, is it necessary to create custom conversions for your products with the most potential to allow the pixel to collect specific event data for the particular product or not? I keep getting conflicting advice on this one. Thanks a lot!

  4. Awesome, me and my partner will definitely try this out. Can I just ask you what text plugin in you used for your video editor at 3:11, the dad bod video. I see this type of text plugins a lot on FB. Or is it just text made in photoshop? Thanks.

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