You build links, optimize your on-page code and you improve your user metrics.
But there is one other metric that is really important that impacts rankings. It’s branded queries.
The more people typing in your domain name and brand the higher your rankings will grow as long as they click on your search listing.
I used to rank on page 2 for “online marketing” and now I rank on page 1 for “online marketing”. The only differences is that I have more brand queries.
Over the years more people have been Google my brand name and this has caused my rankings to spike. But for this to be impactful you need to continually grow your brand.
The way you do this is by consistently blogging, marketing, participating on the social web and growing your name within your community.
If you are unsure of why you need to build a strong brand, think of this scenario. If both BMW and GM both have millions of backlinks, who should Google rank first? A lot has to come down to brand queries as this tells Google which car manufacturer people prefer.
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