The Importance of Building a Brand | How to Measure Size of Your Brand


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When you think about brands like McDonalds and Burger King, what comes to your mind?

Hamburgers, right?

That’s branding! When anchor yourself into a specific industry or term, you have created a large brand.

Just look at Kleenex, they’ve done such a great job that a lot of people don’t ask for a tissue, they ask for a “Kleenex”. Similar to how you ask for a coke when you are at a restaurant.

The goal of branding is to connect your name or company name with a specific product or service.

If you are trying to build a strong brand, think about the problem you are trying to solve and create messaging that breaks down your solution. Put your solution out there so people know what your company is all about.

Now when you are building your brand, remember Warren Buffett’s rule. Protect your brand at all costs.

If you want to see how your brand is doing, type it in within Google Trends. Your goal should be to create a graph that goes up and to the right. If it isn’t going up and to the right, you need to do more marketing.

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9 thoughts on “The Importance of Building a Brand | How to Measure Size of Your Brand”

  1. I run my own Digital Marketing Agency in India. I have got your reference from Backlinko and have been enjoying each and every information provided. We have learnt a lot from you and have started writing blogs on various topics and have not seen a big turn around but I have understood that it takes time… Really amazing Videos Niel. Keep it up!

  2. Thank you for sharing it Neil. Recently on his Facebook page, Dr. Strive Masiyiwa started a serie on Making a pitch to investor and he highlighted your article on "13 Tips on How to Deliver a Pitch Investor Can't Turn Down" I didn't know anything about you just by the fact that Dr. Strive mentioned your work I said to myself I've to find out more about this Neil Patel. Believe me Neil I've been really blessed by what you've been sharing on the social media. May God bless you more and more and I wish that you keep growing in wisdom and Knowledge so that others can partake from it and have their lives changed. Once again Obrigado.

  3. hi Neil, I hope you will response to my question even a bit out of topic tho, any way i need your advise what is the best thing i can do to get revenue faster as i dont have tons of money on ads , so far i am only using adwords with limited budget, it works i can get some client from it but not as fast as i expected, greeting from Indonesia

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