As the saying goes, you do not get a second chance to make a first impression and the website design ideas you use for your online business are an integral part of that impression. On the internet, your website functions as a virtual storefront and 24/7 salesperson so you'd better be certain that what potential customers see when they visit the first time is a true representation of you and your company. Take the following into account when you consider various website design ideas.
Determine the Goals of Your Website
First, consider what you want to achieve with your e-commerce business and how you will do that. Take into account the products or services you offer, your niche market, and the demographics of your target market.
The elements of your website will be determined by answers to these questions:
- What information will visitors be looking for when arriving at your site?
- Do you have products that will require additional pages with detailed descriptions?
- Do you need a shopping cart to allow for online purchases?
- Will a simple blog suffice for your business needs (this may be the case if you are an affiliate marketer)?
- Do you want to provide information and interesting content to attract a broad audience or should you focus more on driving conversion rate?
When you determine the goals of creating an online business presence, you can better decide on website design ideas that fit that purpose.
What's Your Brand?
How is your business unique? This is simply defined by branding, which refers to such things as a logo, a tag line and a mission statement. These combined components help to create your own brand and make you stand out from the competition.
A tag line is a great promotional tool. Put some thought into creating a good one that succinctly states your company's services and business philosophy. Once you've decided on the tag line, use it again and again through your pages but particularly in the header.
A professional logo gives your business credibility. It can be used in your header, as well, and possibly as a background page image.
Easy to Read, Easy to Navigate
Flashy website design ideas are all well and good, but what really matters is how easily a person can read the information on it and navigate between pages and content.
Best practices include tasteful graphics that do not overpower the text, a sans serif font in a dark color against a lighter background, and a page width that looks just as good on a small screen as a big monitor. Make links obvious and refrain from underlining other pieces of text, which can confine visitors. Use an overall color scheme that is easy on the eyes but also coordinates with your logo.
If you are still having difficulty choosing between various website design ideas, ask your contracted designer to give you input. He or she has lots of experience with various types of clients and should be able to steer you in the right direction. Your website is a very important piece of your online presence and the process of selecting website design ideas should not be taken lightly.
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