WordPress SEO Tutorial for Beginners (Search Engine Optimization Basics)

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In this tutorial, you’ll learn the basics of WordPress SEO and how to use its built-in features in combination with the Yoast SEO plugin.
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WordPress is a content management system (CMS) which was commonly used as a blogging platform. But it has developed into much more than that.

It is now used by millions to create all sorts of websites from ecommerce websites to business websites and more.

WordPress SEO is no different than just regular search engine optimization. WordPress is a tool that makes traditional SEO techniques and strategies easier to implement and technically sound.

In this tutorial you’ll learn:

1. How to choose a WordPress theme without compromising technical SEO.
2. Whether you should choose HTTP or HTTPS as well as www vs. non-www versions.
3. The “optimal” permalink structure and how to set it up.
4. Basic plugin configuration for Yoast SEO.
5. The difference between posts and pages.
6. What the title and custom URL features mean from an SEO perspective.
7. On-page optimization best practices with the WYSIWYG editor
8. On-post/page Yoast SEO settings.
9. Using pages to manipulate your URL structure.

This is the first video in a two-part series. The next video will cover advanced SEO techniques using WordPress. https://www.youtube.com/watch?v=du-NB9FqVis&index=2&list=PLvJ_dXFSpd2sVgHHmbCMaoJPhepJeJjNl

Additional Resources:
Best On-Page SEO Techniques ► https://www.youtube.com/watch?v=ZWiNz-7gZ24&list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm&index=3
On-Page SEO Study ► https://ahrefs.com/blog/on-page-seo/

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48 thoughts on “WordPress SEO Tutorial for Beginners (Search Engine Optimization Basics)”

  1. at 8:20 did I hear you correctly? are you meaning to saying focus keywords don't help your SEO? Highly interested in this point. Can you expand or provide a link to an article/research? This cuts against just about every single authority in the industry, including Yoast themselves. But you could have better info and genuinely curious. thanks!

  2. I have done BSCS And I have little knowledge about my field now I am working in One Cargo Services Company as IT Controllers and Digital Marketing And Change One website Core php to WordPress I have many Issues but I don't know Properly then I See your videos that give the best explain to me and also doing SEO Thorough your steps from the videos many thanks for made best vedios .. this is my website http://www.bbccargo.ae I don't know I am doing right position or worng
    …..Many Thanks

  3. Hi Sam, I always set my posts with the blog as the primary category and then tick the other category box that the article belongs to. My question is should i put the article with the category it belongs to as the primary category and the blog as the secondary or does it not make any difference. Great video as usual 🙂

  4. Regarding permalink settings- I have currently set my permalink to custom structure and added postname and category. Will it be best to change the permalink to post name instead and if i did change it will google only show my posts and not categories?

  5. I'm curious about backlinks. There isn't much information about follow vs nofollow and the proper mix you should have. For example, I build websites and have been doing it for a long time. At the bottom of each website is a Website Design By XXXXXX link and they are almost all follow links. This makes my backlinks overwhelmingly follow links. Is it worth the effort to go back and change them to nofollow or should I just make that a habit going forward?

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